Last Updated: November 21, 2025

This Personal Data Policy describes howDeluxeHomeartShop (“SITE”, “We”, “us” or “our”) Collects, uses and discloses your personal information when you visit or use our services or make a purchase from deluxehomeartshop.com (“SITE”) or otherwise communicates with us in connection with the website (assembled called “Services”). In connection with this Personal Data Protection Policy, "You" and "Your" are used to refer to you as a user of the services, whether you are a customer, website visit or another person whose information we have collected under this personal data protection policy.

Read this Personal Data Protection care.

Changes in this policy on the protection of personal data

We may update this Personal Data Protection from time to time, including to reflect changes in our practice or of other operational, legal or regulatory reasons. We publish the revised policy on the protection of personal data on the website, updates the “Last Updated” date and take all other steps required by current legislation.

How to collect and use your personal information

In order to deliver the services we collect from a variety of sources, as described below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses listed below, we may use information we collect about you to communicate with you, deliver or improve the services, comply with any applicable legal obligations, enforce any applicable terms of service and to protect or defend the services, our rights and the rights of our users or others.

This personal information we collect

The types of personal information we collect about you depend on how to interact with our website and use our services. When we use the term “personal information”, we refer to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

This information we collect directly from you

Information that you send directly to us through our services may include:

• Contact information Including your name, address, phone number and email.
• Order information Including your name, billing address, delivery address, payment confirmation, email address and telephone number.
• Account information Including your username, password, security question and other information used for account security purposes.
• Shopping information Including the items you see puts in your shopping cart, stores in your account, e.g. loyalty points, reviews, referrals or gift cards or purchases.
  • Saved Loyalty Points/Product Reviews/Referring/Gift Card
• Customer support information Including the information you choose to include in communication with us, e.g. when you send a message through the services.

Some features of the services may require you to directly give us certain information about yourself. You may choose not to provide this information, but doing this can prevent you from using or accessing these features.

We collect this information about your use

We may also automatically collect certain information about your interaction with the services (”Use data"). To do this we can use cookies, pixels and similar technologies ("Cookies”). Use data may include information on how to access and use our website and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the services.

This information we collect from third parties

Finally, we can obtain information about you from third parties, including from suppliers and service providers who can collect information on our behalf, for example:

• Businesses that support our site and services, e.g. Shopify.
• Our payment processors who collect payment information (eg bank account, credit or debit card information, billing address) to process your payment to meet your orders and provide you with the products or services you have requested to comply with our contract with you.
• When you visit our website, open or click on emails, we send you, or interact with our services or ads, we or third parties we work with can automatically collect certain information using online tracking technologies, e.g. pixels, web beacons, software developer kits, third -party libraries and cookies.

All information we receive from third parties is processed in accordance with this Personal Data Protection Policy. See also the section below, Third -Party Websites and Links.

How to use your personal information

• Delivery of products and services. We use your personal information to provide the Services to you to comply with our contract with you, including processing your payments, meeting your orders, to send messages to you in relation to your account, purchase, return, exchange or other transactions, to create, maintain and otherwise manage your account, to arrange delivery, facilitate any returns and exchange. We can also improve your shopping experience by enabling Shopify to match your account with other Shopify services that you may choose to use. In this case, Shopify will process your information as indicated in its Personal Data Protection and Personal Data Policy for Consumers .
• Marketing and advertising. We may use your personal information for marketing and campaign-related purposes, e.g. to send marketing, advertising and campaign-related communication via email, SMS or mail, and to show you ads for products or services. This may include the use of your personal information to better tailor the services and advertising on our website and other websites . If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products, according to Art. 6 (1) (f) GDPR.
• Security and scam prevention. We use your personal information to find, investigate or take measures regarding possible fraudulent, illegal or malicious activity. If you choose to use the services and register an account, you are responsible for looking after the credentials of your account. We strongly recommend that you do not share your username, password or other access information with others. If you think your account has been compromised, contact us immediately . If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in keeping our website safe for you and other customers according to Art. 6 (1) (f) GDPR.
• Communication with you and improving the service. We use your personal information to give you customer support and improve our services. This is in our legitimate interests of being responsive to you, providing effective services to you and maintaining our business relationship with you According to Art. 6 (1) (f) GDPR.

Cookies

Like many other websites, we use cookies on our website. If you would like specific information about the cookies that we use in connection with operating our shop with Shopify, you can visit https://www.shopify.com/legal/cookies. We use cookies to strengthen and improve our website and our services (including to remember your actions and preferences), to run analyzes and better understand user interaction with the services (in our legitimate interest in being able to manage, improve and optimize the services). We can also allow third parties and service providers to use cookies on our website to better tailor services, products and advertising on our website and other websites.

Most browsers automatically accept cookies as default setting, but you can choose to set your browser to remove or reject cookies through your browser settings. Remember that the removal or blocking of cookies may have a negative impact on your user experience and may cause some of the services, including certain functions and general functionality, are not working properly or are no longer available. In addition, blocking of cookies may not quite prevent the mechanisms we use to share information with third parties, e.g. Our advertising partners.

How to pass on personal information

In certain circumstances, we may disclose your personal information to third parties for purposes in relation to contracting, legitimate purposes and other causes under this Personal Data Protection Policy. Such circumstances may include:

• With suppliers or other third parties performing services on our behalf (eg IT administration, payment processing, data analysis, customer support, cloud storage, preparation and shipping).
• With business and marketing partners To provide services and advertise for you. Our business and marketing partners will use your information in accordance with their own personal data protection messages.
• When you indicate, request us or otherwise give consent to our disclosure of certain information to third parties, e.g. To send you products, or through your use of social media widgets or login integrations with your consent.
• With our affiliate or otherwise within our business group, within our legitimate interest in running a successful business.
• In connection with a business transaction, e.g. a merger or bankruptcy, to comply with all applicable legal obligations (including responding to subpoenas, search orders and similar requests), to enforce any applicable terms of service and to protect or defend the services, our rights and the rights of our users or others.

We pass on the following categories of personal information and sensitive personal information about users for the purposes specified above in “How to collect and use your personal information” and “How to pass on personal information”:

We do not use or disclose sensitive personal information without your consent or for the purpose of deriving characteristics about you.

With your consent, we share personal information for the purpose of taking part in advertising and marketing activities that follow.

Third -Party Websites and Links

On our website there may be links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you must review their Personal Data Protection and other terms and conditions. We do not guarantee and are not responsible for such websites data protection or security, including the accuracy, completeness or reliability of information found on these websites information you provide on public or semi-public sites, including information you share on social networking platforms for third parties can also be viewed by other users of the services and/or users of these us or a third party. Our inclusion of such links does not in itself involve any approval of the content of such platforms or of their owners or operators, except as specified on the services.

Children's data

The services are not intended to be used by children and we do not deliberately collect any personal information about children. If you are a parent or guardian of a child who has given us their personal information, please contact us by using the contact information below to request them to have them deleted.

As of the date of entry into force of this Personal Data Policy, we do not actually have the knowledge that we are “sharing” or “selling” (as these concepts are defined in current law) Personal information about persons under the age of 16.

Security and storage of your information

Be aware that no security measures are perfect or impervious, and we cannot guarantee "complete security." In addition, all information you send to us may not be in security while they are on the way. We recommend that you do not use uncertain channels to hand over sensitive or confidential information to us.

How long we store your personal information depends on various factors, e.g. Whether we need the information to maintain your account, deliver the services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your rights

Depending on where you live, you may have some or all the rights listed below in relation to your personal information. However, these rights are not absolute, they may only apply in certain circumstances, and in some cases we may reject your request as permitted by law.

• Right to insight: You may have the right to request access to personal information that we have about you, including details of the ways we use and share your information.
• Right to deletion: You may have the right to request that we delete personal information we store about you.
• Right to correction: You may have the right to request that we correct inaccurate personal information we store about you.
• Right to data portability: You may have the right to receive a copy of the personal information we have about you and to request that we transfer them to a third party in certain circumstances and with certain exceptions.
• Right to opt out of sale or sharing or targeted advertising: You may have the right to refer us not to "sell" or "share" your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising" as defined in current data protection law. Please note that if you visit our website with the opt -out signal from the Global Privacy Control activated, depending on where you are, we will automatically treat this as a request to opt out of “Sales” or “Sharing” of information for the device and browser you use to visit the website.
• Limitation of treatment: You may have the right to ask us to stop or limit our processing of personal information.
• Withdrawal of consent: When we depend on consent to process your personal information, you may have the right to withdraw this consent.
• Appeal: You may have the right to appeal our decision if we refuse to process your request. You can do this by responding directly to our refusal.
• Handling of communication preferences: We can send you campaign-related emails and you can opt out at any time to receive them by using the unsubscribe feature that appears in our emails to you. If you opt out of it, we can still send you non-campaign-related emails eg e-mails about your account or orders you have made.

You can exercise any of these rights where it is specified on our website or by contacting us by using the contact information below.

We will not discriminate to you to exercise any of these rights. We may need to collect information from you to confirm your identity, e.g. your email address or account information before we can give a real response to the request. In accordance with applicable laws, you may appoint an authorized agent to make requests on your behalf in order to exercise your rights. Before we accept such a request from an agent, we require the agent to provide proof that you have authorized them to act on your behalf and we may need you to confirm your identity directly with us. We will respond in a timely manner to your request as required by applicable law.

Complaints

If you have complaints about how we process your personal information, contact us by using the contact information below. If you are not satisfied with our response to your complaint, you may, depending on where you live, have the right to appeal our decision by contacting us by using the contact information provided below, or submitting your complaint to your local data protection authority . As for the EEA you can find a list of the responsible data protection authorities here.

International users

Please note that we can transfer, store and process your personal information outside the country you live in. Your personal information is also processed by staff and third -party service providers and partners in these countries.

If we carry your personal information out of Europe, we will use recognized transfer mechanisms, e.g. The European Commission's standard contract provisions or similar contracts issued by the relevant competent authority in the UK, as relevant, unless the data transfer is to a country that has been assessed to provide a sufficient level of protection.

Contact

If you have any questions about our practice for the protection of personal data or this policy, or if you would like to exercise any of the rights available to you, call or send an email to us at costumerservice@deluxehomeartshop.com or contact us at Kobbervej 5, Kolding, 6000, DK.

For the applicable data protection laws, and unless otherwise expressly stated, we are responsible for your personal information.